Hertz, a leading player in the U.S. car rental industry, offers a broad range of vehicle options, from economy models to trucks and vans. Among its offerings, the Premium and Luxury car rental categories stand out for customers seeking a higher-end driving experience. This article presents a detailed comparison between Hertz’s Premium and Luxury categories in the United States, focusing on vehicle specifications, features, and pricing to help renters make informed decisions based on individual needs.
This analysis emphasizes numerical data, including vehicle size, performance metrics, and cost considerations, moving beyond vague labels to offer a data-driven comparison of these elevated rental options
"What Is a Hertz Premium Car? Features, Models, and Rental Benefits Explained"
Hertz defines its Premium car rentals as being “similar to luxury cars in their technology, safety options, high-quality materials, finishes, and comfort, without the high price.” This suggests the Premium category offers an experience approaching that of luxury vehicles, but at a more affordable rate. Typical models listed by Hertz in this class include the Nissan Maxima (seating for five, space for four suitcases, 27 MPG), the Chrysler 300 (five seats, four suitcases, 24 MPG), and the Toyota Crown (five seats, three suitcases, 41 MPG).
Independent sources describe Premium rentals as a middle ground—providing “upgraded features and amenities compared to economy or compact cars but may not reach the level of luxury found in high-end vehicles.” These cars often come with enhancements like leather interiors, advanced tech features, and improved performance relative to standard 2- or 4-door vehicles.
Luggage capacity can vary: while Hertz lists space for four suitcases in several Premium models, other sources cite a capacity of three large and two small suitcases. This discrepancy highlights the potential for variation across models. Overall, Hertz’s Premium category likely reflects larger, full-size sedans with enhanced comfort and amenities, offering a strategic balance between cost and elevated experience—though not quite at full luxury level.
"What Is a Hertz Luxury Car? Prestige Collection, Features, and Vehicle List Explained"
Hertz defines its Luxury car rentals as delivering “the perfect blend of comfort, style, and performance for any occasion,” emphasizing premium features, advanced technology, and superior handling. This category includes vehicles from the Prestige Collection and Dream Collection, showcasing a wide range of upscale options. Notable examples include the Prestige Sedan (CLA250 or similar)—seating five, accommodating 2–3 pieces of luggage, and offering 29 MPG—and the Porsche Panamera or similar from the Dream category, seating four with a similar luggage capacity and 22 MPG.
The Prestige Collection features luxury models from brands such as Audi (Q2 to Q8), Mercedes (SLK250), Jaguar (XK), BMW (X5), Range Rover (Sport), Porsche (911), and Lincoln (Navigator). In Canada, additional models include Volvo’s XC40, XC60, XC90, and S90, Cadillac XT5, and BMW 530. One source cites typical luggage capacity as four large and two small suitcases.
Third-party sources describe luxury rentals as the “epitome of automotive opulence,” equipped with cutting-edge technology, premium materials, and superior craftsmanship. The ability to reserve specific makes and models—especially within the Prestige Collection—offers added assurance for discerning renters. Hertz’s mention of “exotic car rentals” suggests a sub-tier within the Luxury category, targeting high-performance, ultra-premium vehicles.
Comparative Analysis: Hertz Premium vs. Luxury
When comparing Hertz’s Premium and Luxury car rental categories, several important distinctions emerge. Both typically seat up to five passengers, though some Luxury SUVs offer seating for seven. Luggage space in Premium vehicles generally accommodates 3–4 suitcases, while Luxury models range from 2–4, with more precise figures available in collections like Prestige. Fuel efficiency also varies: Premium models span 24–41 MPG, while Luxury vehicles range from 22–41 MPG, depending on the model.
A key differentiator is brand prestige. Luxury vehicles are sourced from renowned manufacturers like Audi, BMW, Mercedes-Benz, and Porsche, whereas Premium cars come from mainstream brands like Nissan, Chrysler, and Toyota, often representing their top-tier trims. Luxury rentals typically include advanced technology, high-end materials (such as premium leather), and superior performance in terms of handling and engine power.
While Premium cars deliver a comfortable and well-equipped experience, Luxury rentals emphasize opulence, exclusivity, and performance. The presence of Hertz’s Prestige Collection—featuring guaranteed luxury models—adds another layer, offering renters more certainty and premium choices. As a result, the distinction between Premium and Luxury extends beyond size or features, encompassing brand status, customization, and the overall driving experience.
Pricing and Value Proposition
Generally, Premium car rentals are more affordable than their Luxury counterparts. Pricing data supports this distinction. For example, the Nissan Maxima—commonly found in the Premium category—shows average daily rental rates between $52 and $107 across various U.S. locations, with some deals as low as $34 per day. In contrast, the BMW 5 Series, often listed under Luxury rentals, ranges from $46 to $146 per day, depending on location. Broader data suggests that Luxury car rentals average $87 to $92 per day, while Premium rentals in locations like Los Angeles average around $93 per day.
The value proposition of each category becomes clearer when price is weighed against features and brand appeal. Premium rentals offer an upgrade in space, comfort, and features over standard cars for a moderate price increase—making them ideal for business travelers or families needing more room and amenities. Luxury rentals target those who prioritize prestige, performance, and superior design, and are willing to pay more for an upscale driving experience. These are especially suited for special occasions, executive use, or individuals who value premium branding and craftsmanship. Ultimately, the choice depends on budget, desired features, and the importance of brand prestige in the rental experience.
My Advice
As an experienced automotive and rental industry observer, I can confidently say that while both Hertz Premium and Luxury rentals elevate the standard rental experience, they serve distinct purposes based on customer priorities and budgets. The Premium category delivers an excellent balance of comfort, interior quality, and upgraded features, making it ideal for travelers who want more than just a basic ride—without the luxury price tag. These vehicles, like the Nissan Maxima and Toyota Crown, provide generous seating and respectable fuel economy, often exceeding 24 MPG, and suit both business and family needs.
On the other hand, Luxury rentals, particularly those in the Prestige Collection, appeal to clients who value refined craftsmanship, advanced technology, and brand prestige. With models like the BMW 5 Series and Porsche Panamera, this tier offers a more exclusive, high-performance driving experience—perfect for special occasions or corporate representation.
Ultimately, the decision comes down to what matters most: value or exclusivity. I recommend customers review availability at their location, compare features side by side, and choose the category that best aligns with their trip purpose and personal expectations.
| Feature | Premium | Luxury |
|---|---|---|
| Typical Car Models | Nissan Maxima, Chrysler 300, Toyota Crown | BMW 5 Series, Mercedes-Benz CLA, Audi Q5, Porsche Panamera |
| Seating Capacity | 5 | 4–5 (some SUVs 7) |
| Luggage Space | ~3–4 Suitcases | ~2–4 Suitcases |
| Fuel Efficiency | 24–41 MPG | 22–41 MPG |
| Key Features | Leather interiors, advanced tech, comfort | Premium leather, advanced tech, superior performance |
| Price Range | ~$34–$107+ per day | ~$46–$146+ per day |
FAQ,s
What is the difference between Hertz Premium and Luxury car rentals?
Hertz Premium rentals offer a mid-range upgrade with enhanced comfort, space, and features—typically from mainstream brands like Nissan and Toyota. Luxury rentals, however, feature top-tier vehicles from brands like BMW, Mercedes, and Audi, offering superior performance, premium materials, and advanced technology.
Are Hertz Luxury cars worth the extra cost compared to Premium?
Yes, for renters who value high-end interiors, superior performance, and brand prestige, Luxury rentals provide a more exclusive experience. However, Premium rentals deliver excellent value for travelers who want comfort and space without the luxury price tag.
Can I choose the exact car model with Hertz Premium or Luxury rentals?
With Premium rentals, vehicle selection is usually based on class, not specific models. In contrast, Hertz’s Prestige Collection under the Luxury category often allows renters to reserve a specific make and model, providing more certainty.
How much does it cost to rent a Luxury car from Hertz?
Luxury car rentals from Hertz typically range from $46 to $146+ per day, depending on location and model. The average price is around $87–$92 per day, with Prestige or exotic models potentially costing more.
Which is better for business travel—Hertz Premium or Luxury?
Both can be suitable, but Premium cars are ideal for budget-conscious professionals needing space and a stylish ride. Luxury rentals are better for executive-level travel or when making an impression is key, thanks to their brand appeal and upscale features.
